Saif Ali Khan and Hrithik Roshan to star in the remake of Vikram Vedha. The movie, which is a remake of the 2017 Tamil film of the same name, is described as a neo-noir action thriller and was written and directed by Pushkar-Gayathri from a screenplay by Neeraj Pandey. In fact, a few months ago, a picture of Hrithik and Saif from the movie emerged, sending fans into a frenzy. As the movie’s release date draws closer, excitement is quickly growing.
Earlier, the trailer was supposed to release with Aamir Khan’s Laal Singh Chaddha but later the plan was dropped as the trailer cut was not ready, suggests reports. Now, we exclusively learned that the much-awaited Vikram Vedha trailer will be released with an upcoming biggie. The trailer will be attached to Alia Bhatt and Ranbir Kapoor starrer Brahmastra now.
While Vikram Vedha is scheduled to visit theaters at the end of September, reports now suggest that the film’s producers are choosing to focus their marketing efforts.
A well-placed industry source told Bollywood Hungama, “Instead of a long-drawn-out promotional campaign that spans a couple of months, the makers of Vikram Vedha have opted for a more focussed approach. In fact, they are planning a four-week promotional campaign that will keep it tight, crisp, and to the point. Within these four weeks, the makers plan to go all out across all platforms be it print, digital, on-ground, and outdoor promotions, they are considering everything.”
The source adds, “The promotional campaign for Vikram Vedha will commence from September 2, or 3 and will continue for four weeks till the release on the film on September 30. As for included in the plan, the promotional campaign will feature some on-ground activities with Hrithik and Saif, along with digital promotions, and social media integration.”
It seems like the makers are planning a Rohit Shetty style promotional campaign of 3 weeks.