Yash Raj Films (YRF) has always tried to unearth some of the biggest newsmakers who have made a mark with their impeccable talent. YRF has not only launched some of the biggest acting talents in the Hindi film industry, but it has also nurtured some of the best musical talents. Given their penchant for discovering and launching some of the coolest artists, YRF will now unveil its next big singing superstar – Bhajan Kumar – in a glitzy event in Mumbai! But what is this twist all about, read on!
“YRF will unveil Bhajan Kumar at a spectacular event in Mumbai this week. The production house has discovered some of the most special actors and music icons in the history of its existence and all eyes are on YRF to showcase who this new singing sensation is. Bhajan Kumar will be presented in all his glory at a glitzy media event on August 30,” reveals a source.
The source adds, “As the name suggests, Bhajan Kumar’s proficiency is in devotional music and YRF will showcase his singing talent at a live event designed to present him in front of the media. Bhajan Kumar is expected to captivate audiences with his brilliant singing skills and YRF will now have the bragging rights to present a singing sensation like never before, in him!”
Vicky Kaushal As Next Singing Superstar Bhajan Kumar
Yes this all marketing gimmick is part of the promotion of The Great Indian Family. Vicky Kaushal and Manushi Chillar starrer film is scheduled to release on 22nd September. YRF is known for innovative marketing and launching Vicky Kaushal as next ‘bhajan’ singer seems like a fantastic idea.
Get ready to see Vicky Kaushal in an another family-oriented drama titled The Great Indian Family.Helmed by director Vijay Krishna Acharya and backed by Yash Raj Films, the film also features Manushi Chillar in a prominent role. The storyline revolves around the chaos that erupts within Vicky’s family due to unforeseen events that nobody could anticipate. Mark your calendars, as this movie is scheduled for release on September 22, 2023.
YRF Released The Great Indian Family Teaser
The makers of The Great Indian Family released the first teaser of the movie on Monday. The teaser provides a sneak peek into the comedy-drama set in rural India. The film revolves around “the chaos that erupts within Vicky’s family due to unforeseen circumstances.
In the teaser, Vicky Kaushal talks about the importance of family and bonds. He even gets emotional while talking about his crazy family members and calls them ‘snake’ who are ready to turn his dreams into ashes. However, he is interrupted by various voices calling him out for talking ill about his loved ones. He quickly stops and says that he wants to warn the audience about them who are called The Great Indian Family.
At the end of the teaser, Vicky Kaushal delivers a fast-paced dialogue that sounds like a cautionary message for mutual funds. The backdrop of the scene looks like a wedding celebration, which suggests that his tussle with his family could be related to his love life or marriage plans.
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