Janhit Mein Jaari, starring Nushrratt Bharuccha, was released a few weeks ago. Despite having a unique plot, the movie failed to engage its audience and disappeared into thin air at the box office. Even worse for the movie’s business was the fact that Bhool Bhulaiyaa 2, the previous release, continued to outperform fresh releases at the box office.
Let’s decode Janhit Mein Jaari’s economics to determine how much money the movie brought in or lost for its producers now that it has been pulled from theatres.
The production of Janhit Mein Jaari cost Rs. 12 crore including promotions. But a number of reasons, including the dispute between the producers and multiplex chains over Day 1 tickets costing Rs. 100, a dearth of advertisements, and a muted buzz surrounding the movie, contributed to a poor box office result. The distributor share for Zee Studios came in at barely Rs. 1.8 crore at the Indian box office. The producers would receive around Rs. 1.62 crore from the distributor’s coffers because the movie was sold on a commission basis.
The film’s makers have only made about Rs. 6 cr. from this relatively small box office take, plus an additional Rs. 0.18 cr. from international markets and Rs. 4 cr. from the sale of satellite, digital, and music rights.
The makers of Janhit Mein Jaari have suffered a loss of about Rs. 6 cr due to these earnings of Rs. 5.8 to 6 cr when compared to the initial investment of Rs. 12 cr, with a negative rate of Return on Invest (RoI) estimated at about 50%.
Nushrratt Bharuccha plays the lead role in Janhit Mein Jaari, a comedy drama directed by Jai Basantu Singh and starring Nushrratt Bharuccha. The film depicts Bharuccha as a lady who starts selling condoms in a small town in Madhya Pradesh.