The promotional campaign for one of 2025’s most anticipated sequels, Jolly LLB 3, is officially underway – but not in the way anyone expected. Instead of a high-octane teaser or a flashy poster, the campaign is kicking off with a series of unique, in-cinema video assets that have just been cleared by the Central Board of Film Certification (CBFC).
The film, which brings together franchise stars Akshay Kumar and Arshad Warsi for an epic courtroom battle, is set to release on September 19, and this first promotional move signals a refreshingly different marketing strategy.
A Unique Marketing Kickstart
According to a report by Bollywood Hungama, the CBFC passed three “novel assets” for Jolly LLB 3 on July 29, all with a clean ‘U’ certificate. The most intriguing of these is a 31-second video titled ‘Jolly LLB 3: National Anthem’. This suggests that, much like other major event films, Jolly LLB 3 will have its own custom National Anthem video played in cinemas.
The other two assets cleared are a 23-second video called ‘Jolly LLB 3: Feature Presentation Begins’ and a 35-second clip for the ‘Intermission’, indicating a campaign heavily focused on the theatrical experience.
While unconventional, this strategy isn’t entirely without precedent. Film enthusiasts might recall that 15 years ago, the makers of the political thriller Raajneeti (2010) released a widely appreciated National Anthem video featuring the film’s entire cast, which was played before the movie screenings. The move for Jolly LLB 3 suggests a return to this classic, immersive promotional tactic that directly engages the cinema-going audience.
The big question now is how these assets will be used. Will they be rolled out online to build hype, or will they be kept as an exclusive experience for audiences watching the film in theatres? As fans await the trailer, this first move has certainly sparked curiosity. The film, directed by Subhash Kapoor, will see the return of both Jollys, with Saurabh Shukla reprising his iconic role as the judge.
About Jolly LLB Franchise
The first film, featuring Arshad Warsi and Saurabh Shukla in lead roles, garnered unexpected success, establishing itself as a sleeper hit. Its sequel, Jolly LLB 2, elevated the franchise’s profile, earning both commercial success and critical acclaim for its intricate storyline and stellar performances.
Earlier, an inside source disclosed, “It’s basically Jolly vs. Jolly, and the entire cast is excited to start shooting for this ambitious film for the Jolly LLBfranchise. The team is still contemplating two titles titled Jolly LLB 3 or Jolly vs. Jolly, and a call on the same will be taken closer to the announcement.”
Now, after five years since the release of Jolly LLB 2, Akshay Kumar is poised to reprise his role, alongside returning co-star Arshad Warsi. The preparations for the film’s shoot have commenced, with cameras scheduled to roll very soon. Scroll down to know more!
(Also read: Akshay Kumar Becomes Real-Life Khiladi: Insures Lives of 650 Stuntmen Across India!)
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