The Indian film industry is still in limbo due to the threat of COVID’s third wave, but Akshay Kumar’s Bell Bottom has demonstrated the way forward. Many films have declared new release dates after Khiladi Kumar’s Bell Bottom hit theatres, with KGF 2 at the top of the list. When normalcy in theatres returns in the following days, screens will be swamped with biggies from all around, with South films making a mark.
When we talk about the much awaited Indian films, Akshay Kumar’s Sooryavanshi, SS Rajamouli’s RRR and Yash’s KGF Chapter 2 are among the top three. Sure, the audience will have a lot of options, but competition between Bollywood and other film businesses in the country is only going to heat up. It’s a worrying indication for Bollywood, and here’s why.
It’s excellent that strong competition improves product quality, but Bollywood films may struggle to keep screens even in North Indian markets, let alone in the South. Given the anticipation around South blockbusters like Yash starrer KGF 2, Jr NTR, Ram Charan starrer RRR, and Allu Arjun’s Pushpa, it’s clear that both exhibitors and audiences are looking forward to these films and their Hindi adaptations.
Sanjay Bhandari (distributor and film financing expert) spoke about the South’s potential to eclipse Bollywood post-COVID. He said, “I would say, more competition and challenging time for Bollywood in terms of retaining their north Indian screens window for their films.”
Exhibitors around the country are eagerly expecting the release of KGF 2, RRR, and Pushpa, and the signals are evident. Let’s see if Bollywood has a plan in place to deal with the increased competition.
When a portal inquired about the impact of frequent delays on Akshay Kumar’s Sooryavanshi and Ranveer Singh’s 83, Sanjay shared, “The buzz and craziness about these films will be always there before its release, whenever it will come for release. These movies are event cinema and are made for theatrical release, it will create a box office storm once they hit the theatres.”