Kriti Sanon’s Raksha Bandhan campaign for GIVA has turned into a sharp online flashpoint, and Kangana Ranaut has now given the controversy its loudest celebrity intervention yet. What started as debate over the festive ad’s styling has expanded into a wider conversation about how traditional occasions are being visually packaged in mainstream brand campaigns, with Kriti suddenly at the centre of that cultural tug-of-war.
Kangana Reacts To The Raksha Bandhan Ad
Kangana addressed the ad on Instagram Stories, taking direct aim at the look Kriti wore in the campaign. In the festive spot, Kriti appears in an off-white ensemble styled with a bralette-style blouse, a cape, and a draped skirt, a choice that quickly became the focal point of the criticism around the advertisement.
Reacting to that image, Kangana wrote, “It’s is a wonderful time to be a woman, our closets are full of variety of clothes, today’s woman is a global woman, from cocktail dresses to lehnga cholis, jeans to saris, bikins to salwar kameez, from all the options that are available to us today why would you tie your brother a Rakhi in your bikini/ undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy! (sic).”
Her post framed the argument in cultural terms and pushed the campaign into a larger public conversation around fashion, festival imagery, and celebrity endorsements.
Social Media Debate Around Kriti Sanon’s Look
Online criticism around the ad focused squarely on its styling, with many users arguing that the wardrobe choice jarred with the emotional and traditional tone typically associated with Raksha Bandhan. The debate moved quickly from fashion commentary to a broader argument over branding, modernity, and how festivals are represented in celebrity-led advertising.
That shift is what gave Kangana’s remarks extra traction. Her response did not introduce the controversy so much as crystallise it, turning a fast-moving social media reaction into a full-fledged headline moment. Kriti has not responded publicly so far, and the conversation continues to revolve around the campaign’s presentation rather than any statement from the actor.
Kriti Sanon’s Recent And Upcoming Work
The timing of the row is especially notable because Kriti is currently in a high-visibility phase, not just as a leading star but as an actor expanding her creative footprint. That makes the ad controversy more than a passing social media moment, since it arrives when her public image is closely tied to both commercial appeal and evolving career ambition.
In 2024, Kriti starred in Teri Baaton Mein Aisa Uljha Jiya opposite Shahid Kapoor, followed by Crew alongside Kareena Kapoor Khan and Tabu. She also headlined Do Patti in 2024, a film that marked an important step in her career as she moved into production while continuing to lead projects on screen.
Her slate remains active with Tere Ishk Mein in post-production, keeping her firmly in the spotlight as she balances mainstream visibility with bigger creative responsibilities. That is why the current debate lands with added weight, intersecting with a moment when every public appearance, campaign, and project contributes directly to how her star persona is being shaped.
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