Sanjay Leela Bhansali’s Love And War has landed a major commercial boost well before release, with Pen Marudhar picking up the film’s global theatrical rights in a Rs 300 crore deal. The early valuation signals the scale of faith the market is placing in the Ranbir Kapoor, Alia Bhatt and Vicky Kaushal starrer, which is already among the most closely watched Hindi productions on the horizon.
For Bhansali, the pact adds strong business momentum to a film that is still in its build-up phase. For exhibitors and distributors, it marks Love And War as a high-value theatrical play driven by a rare combination of filmmaker brand, star power and large-format appeal.
Pen Marudhar Acquires Global Theatrical Rights
Box Office Worldwide has exclusively learned that Pen Marudhar has acquired the global theatrical rights of Love And War for Rs 300 crore. The deal comes after strong competition in the market for the film’s distribution rights, underscoring the demand around a Bhansali directorial led by three top stars.
The film is scheduled to release in cinemas on January 21, 2027. Securing such a substantial theatrical commitment this far ahead of release gives the project a firm commercial foundation as it heads into its next promotional phase.
Why The Casting Has Amplified The Buzz
A key driver behind the market enthusiasm is the film’s cast. Love And War brings together Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, a line-up that blends proven box office strength with strong audience curiosity. It also marks Ranbir’s reunion with Bhansali after nearly 20 years, giving the project an added layer of industry interest.
The film is being mounted as a large-scale romantic drama set against the backdrop of war. Bhansali’s reputation for visual spectacle and emotionally charged storytelling has only heightened expectations, especially with a cast of this scale at the centre.
Teaser Rollout Expected Around Diwali
The first posters of Love And War have already sparked strong traction online, helping the film gain fresh momentum in the digital conversation. The next major promotional beat is expected to be the teaser launch around Diwali with Ramayana, a move that could place the film in front of a massive theatrical audience.
That kind of rollout suggests the makers are carefully positioning Love And War as a premium big-screen attraction. The promotional campaign appears designed to build anticipation gradually, while maintaining the film’s aura of scale and exclusivity.
January 2027 Release Gets Major Trade Backing
With distribution now locked and the first stage of promotions underway, Love And War enters a crucial stretch where every asset release will be closely tracked by the trade and audiences alike. The deal gives the film more than just commercial weight, it establishes a strong launch pad for its marketing, exhibition reach and opening expectations.
What happens next will matter just as much as the announcement itself. If the teaser and subsequent campaign connect in the way the trade expects, Love And War could head into release with the kind of momentum reserved for the biggest Hindi theatrical titles.
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