Sanjay Leela Bhansali is turning Love and War into more than a film rollout. Months before its January 21, 2027 release, the filmmaker is preparing a jewellery collection tied to the movie’s visual world, effectively making Love and War a pre-release fashion event as much as a major theatrical launch.
Jewellery Collection Planned Ahead Of Release
The line is being shaped around the film’s 1950s and 1960s setting, with designs inspired by chokers, elaborate bracelets, and pearl-led pieces created for the characters played by Ranbir Kapoor, Alia Bhatt, Vicky Kaushal, and the larger ensemble. The emphasis is firmly on period detailing, which has long been one of Bhansali’s strongest aesthetic calling cards.
The collection is expected to launch in December 2026, about a month before the film opens in cinemas. It will be finalised by the end of November, once the trailer is out and the promotional campaign locks into place. At the same time, Bhansali is in the final phase of post-production, working on the film’s edit, teasers, and multiple trailer cuts as the release strategy gathers momentum.
A Strategy Bhansali Has Used Before
This is not the first time Bhansali has translated an on-screen look into a retail extension. Ahead of Padmaavat in 2018, a special jewellery collection was launched in collaboration with Tanishq, mirroring the opulent styling associated with the film. That move showed how powerfully Bhansali’s design language can travel beyond cinema and into popular culture.
With Love and War, the approach appears even more closely tied to character building and period atmosphere. That gives the collection a stronger identity than a routine promotional tie-in and helps position the film as a cultural statement before audiences have seen a single full scene in theatres.
Love And War Cast, Director And Story Setting
Love and War is directed by Sanjay Leela Bhansali and stars Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal in the lead. The film will release in India on January 21, 2027. It is mounted as a period romantic drama set across the 1950s and 1960s, with the central narrative built around a love triangle.
The combination of Bhansali’s visual grandeur and a cast of this scale has kept the project firmly in the spotlight since its announcement. That backdrop also explains why the jewellery launch feels like a natural extension of the film’s appeal rather than a detached marketing exercise.
The Lead Cast’s Recent And Upcoming Work
All three stars come into Love and War with strong audience visibility, which only heightens the impact of Bhansali’s branding push. Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal each carry distinct screen personas and major fan bases, giving the film a wider cultural reach even before release. In that sense, the planned jewellery line does more than showcase costume design. It turns the film’s star power, period mood, and visual identity into a pre-release experience designed to keep Love and War in conversation well ahead of opening day.
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