IITIIMShaadi.com, a matrimonial platform, has signed director Karan Johar as a brand ambassador. According to the agreement, the company will launch a series of digital marketing campaigns starring the brand ambassador in the coming months. Karan Johar has now endorsed this prestigious matrimonial website on Instagram.
Karan took to his Instagram and shared the video along with the caption that reads, ” A matrimonial platform like no other – IITIIMShaadi.com! And I’m super excited to see some ‘real’ love come to life, not just reel! If you are looking for your life partner, https://www.iitiimshaadi.com/ should be your go-to site. They invite alumni of the top 10-15 colleges from all fields to register and find a match amongst each other! @iitiimshaadi__ puts it well – Alma Mater Matters #iitiimshaadi #ad.”
Karan says, “Hum ek baar jeete hai, ek baar marte hai. Aur shaadi bhi ek hi baar karte hai. Isliye, bahot zaruri hai ki life partner ka decision humara correct ho. Aur yeh aasan nahi hai, especially for highly-educated. Kyunki agar AAP highly educated ho to aap age, caste, height, viagra dekhne se Pehle, ek partner me mental compatibility dhundte ho.”
People started slamming Karan for promoting this and calling the whole concept offensive. They labelled KJo as brand manager of elitism.
In no time, his post went viral and netizens started trolling him. One of them wrote, “Are you serious?? If this isn’t a joke then you are by endorsing this ridiculous platform.” Another person compared him and SS Rajamouli and wrote, “Rajamouli making RRR and on the other hand we have this joker endorsing this ridiculous platform.” Another user wrote, “thank God meri shaadi pehle hi ho gayi”