Dyavol X, which means ‘devil’ in Russian, is Aryan Khan’s debut venture as a fashion entrepreneur. The brand was launched on April 30, 2023, with its first collection that sold out within hours. The collection included a leather jacket personally autographed by Shah Rukh, priced at over Rs 2 lakh. The brand aims to offer high-quality and edgy streetwear for the youth.
Latest Still Of Shah Rukh From Dyavolx Campaign
Today Dyavolx dropped fresh still of Shah Rukh Khan from the campaign of the Aryan’s brand.
Check out the post:
Dyavol X teaser ft Shah Rukh Khan released recently
The teaser for latest brand campaign for Dyavol X is out now. Shah Rukh Khan is back in action mode. Full video is expected to release soon. Check out the teaser here:
Aryan Khan Reveals How SRK Brings ‘Sanity’ To His ‘Edgy’ Brand, D’yavol X
In an interview with GQ, Aryan Khan shared how it felt like to experience his father, Shah Rukh Khan’s work ethic. Aryan mentioned that people often talk about SRK’s work and his skills and praise him for the same, but for his son to experience it first-hand was exciting. Aryan Khan also mentioned that his papa, SRK has a wealth of knowledge, which makes his work easier. Aryan Khan said, “It’s always a pleasure and a learning experience. People talk about his work ethic, but experiencing it first-hand was really exciting. He has a wealth of knowledge, which makes my job easier.”
Going further in the interview, Aryan Khan mentioned that not only Shah Rukh is the face of his brand, but the Jawan actor also brings sanity and maturity to the brand. Talking more about the same, Aryan shared that he and his father have an interesting balance while working on the former’s clothing brand. Aryan stated while he has a contemporary way of thinking, SRK brings a sense of maturity into it. Aryan remarked, “Some things that would take me some time to wrap my head around were seamless for him. Our brand is edgy, so he’s around to keep some semblance of sanity and respectability, otherwise, there could be too much madness. Because we are an age-agnostic brand, I think we have an interesting balance: I have a more contemporary way of thinking; my father brings a dose of maturity into it. Having perspectives from both ends allows the brand to align with our collective vision as well, which is to appeal and cater to everyone, from a 10-year-old to a 70-year-old.”
In the same interview, Aryan Khan shared that on both of his professional fronts, he has different roles. As for his clothing brand, Aryan is the creative director, and his work includes shooting the ads, overseeing the photoshoots, and others. As a director of the web series, he has to be very involved and look into minute details. Aryan Khan said, “They’re both creatively stimulating in different ways. As the creative director of the brand, I shoot the ads, as well as oversee the photoshoots. I’m very involved creatively, but not as much when it comes to the logistics. On the other hand, as a director I have to look into every detail, every shot and every angle.”
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