Over the last 27 years, Vinod Bhanushali has been the backbone, the pillar and the catalyst of change at Super Cassettes Industries Ltd a.k.a T Series; and has taken the company from strength. to strength. He has led the marketing for over a 1000 films and has built the company from being one of the top 3 music labels in 1997, to today being established as India’s largest music company, the largest integrated motion picture studio, and creating and building the world’s biggest YouTube Channel with 19 crore subscribers.
He has decided to pursue his entrepreneurial dreams, and is setting up a boutique content company which shall create new age content.
Vinod Bhanushali says, “Having literally started my career at T-Series, it’s an emotional moment for me as I leave the company. Whatever I know about music and films, I have learnt it all during my sole long innings in this company. I’ll forever be obliged to my mentor, Shri Gulshan Kumar Ji (my saab) and Bhushan Kumar. Saab, for giving me a platform at T-Series and directing me to perform and grow from strength to strength along with the company, and Bhushan Kumar for leading the company and backing me after saabs untimely departure. But, with every goodbye comes a new beginning.
I’ve always worked like an entrepreneur, taking all decisions which were good for business, growth of the company and also for the people who work there. And BK (Bhushan Kumar) supported all my decisions. I’m excited to start something of my own, which I will announce very soon.”
Under the tutelage of Shri Gulshan Kumar, Vinod learned everything on the job and entered the marketing field in 1996. His huge break came when T-Series got the first exclusive film song to air on Channel V, Salman Khan’s “Oh Oh Jaane Jaana”, diversifying T-Series ‘portfolio from folk, devotional and regional music.
— T-Series (@TSeries) August 3, 2021
When the company’s marketing director resigned a year later, Shri Gulshan Kumar entrusted Vinod with the job, despite Vinod’s concerns that he was overseeing production and didn’t have much experience in marketing at the time.
Vinod’s involvement in the organisation evolved with the changing times as well. He was also extensively involved in T-Series’ movie-production business after starting with audio and video cassettes and successfully foraying into the digital sector.
Kabir Singh, Batla House, Saaho, Thappad, and Tanhaji: The Unsung Warrior are just a few of the notable and blockbuster films he worked on as a co-producer. In the pre-Covid period, having roughly 45 theatrical releases in three years was a record for anyone in the Hindi cinema industry. He’s also overseen the marketing and promotion of over 1000 films.