The new sector of Karan Johar’s Dharma Productions called Dharmatic Entertainment focuses on digital content. They also have a talemt management agency called Dharma Cornerstone Agency (DCA). Not just this, the production house also have signed a five-film deal with South’s Lyca Productions and is in advanced talks to sell 30% stake of Dharma to Adani Group.
Now, another jump that Dharma have taken is bringing on board one of the biggest Journalist of Indian Film Industry.
Read on wjat a source revealed a leading daily, “Journalist Rajeev Masand is all set to join DCA next week. He’ll be working as the COO of the company. Karan and other top authorities at Dharma believe that he’ll be the right person for the job and help them in scouting fresh talent and managing them.”
The source talk about if Rajeev is leaving journalism and says, “That’s what it seems like. He has been heard telling that he’s taking a sabbatical from journalism. However, looking at other journalists who quit the field completely when getting into film production and related business, it seems like Rajeev Masand, too, would go the same way.”
On January 15, 2021, the official statement by Dharma read, “After over two decades of a dynamic career as an astute journalist and renowned film critic, Rajeev Masand now steps in as the COO at Dharma Productions’ and Cornerstone’s latest venture — Dharma Cornerstone Agency. Carrying forward his exemplary work in the Indian entertainment industry, Masand will now be responsible for driving greater management stability with a stronger focus on development at the talent management agency through various avenues for each individual.”
“Masand’s thriving establishment in the industry and commendable professional experience over the years will leverage strategic thinking and impressive knowledge with a creative bend in the day-to-day operations of the agency. Harvesting quick decision-making and profitable partnerships amongst stakeholders and individuals, Masand’s position is set to align with the agency’s vision and values to elevate its progress and success in the industry. Dharma Cornerstone Agency (DCA) is all set to be an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country”, it further read.