A Rs 700 crore rights offer would close the deal on most Indian films. Not Ramayana. Box Office Worldwide has exclusively learned that producer Namit Malhotra rejected that massive bid for the digital, satellite and music rights of the Ranbir Kapoor and Yash-led epic, making it clear that he sees the film as a long-game event property rather than a routine pre-release sale.
That decision says plenty about the confidence surrounding Ramayana, a project that already sits in the top tier of Indian productions currently in the works. With Ranbir Kapoor cast as Lord Ram and Yash playing Ravana, the film has been mounted as a premium theatrical franchise with global potential, and its rights strategy is now matching that scale.
Why Namit Malhotra Is Holding Out For A Record Deal
According to information exclusively accessed by Box Office Worldwide, Malhotra is targeting a Rs 1000 crore deal and has no intention of settling below the valuation his team believes Ramayana commands. A source said, “Namit received an offer of Rs. 700 crores for both the films put together, which is the highest ever by a margin for an Indian Film. But he took no time to reject the offer. Given the mammoth cost of Rs. 4000 crore, Namit and his team feel that Ramayana deserves more as it’s a legacy film that will speak to generations ahead. He is expecting Rs. 1000 crore deal from OTT players, leaving Rs. 3000 crores to be recovered from other sources, including global theatrical.”
The same source added, “It’s a film that gives all platforms a global reach. And Rs. 1000 crores for two films put together is a rather good price given the potential. He is holding the rights close to his chest and will partner with the right player at the right price. There’s a possibility for him to sell just part one now, and hold back on part two till the release of part one.”
The message from the top is straightforward. Ramayana is being valued as a prestige franchise with exceptional post-theatrical upside, and the team is structuring deals accordingly. That business confidence also connects directly to the film’s creative ambition.
Inside The Two Part Mythological Spectacle
Ramayana is directed by Nitesh Tiwari and produced by Namit Malhotra, with Prime Focus Studios backing the mythological franchise in association with DNEG and Yash’s Monster Mind Creations. The cast includes Ranbir Kapoor, Yash, Sai Pallavi and Sunny Deol in key roles, making it one of the most star-studded reinterpretations of the epic mounted for the big screen.
The film is being developed as a two-part retelling of the Indian epic, with Part 1 confirmed for a Diwali 2026 theatrical release and Part 2 scheduled for Diwali 2027. Conceived as a large-scale cinematic adaptation, Ramayana aims to blend mythology, scale and visual world-building into a global event film, which explains why every move around its rights and release strategy is being watched so closely within the industry.
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