Record-Shattering: Rajkumar Hirani and Shah Rukh Khan’s Dunki Fetches Rs 155 Crore For Digital Rights

Rajkumar Hirani, an acclaimed filmmaker in Indian Cinema, has consistently impressed audiences with his timeless social comedy movies. His upcoming film, titled Dunki, featuring the popular actor Shah Rukh Khan in the lead role, is generating high anticipation and is expected to be one of the most eagerly awaited releases of 2023. According to exclusive information, Rajkumar Hirani and Shah Rukh Khan have successfully negotiated the largest digital distribution deal with Jio Cinema, encompassing post-theatrical release rights for the film. The movie is scheduled to hit screens on December 22, 2023.

As per a source familiar with the matter, Jio Cinema has acquired the digital rights of the film Dunki for a staggering amount of Rs 155 crore. This deal sets a new record in the Indian film industry for a single-language film. The unprecedented agreement is attributed to the combined appeal of two prominent figures, Rajkumar Hirani and Shah Rukh Khan, whose reputations have contributed to the immense anticipation surrounding the film. With two of India’s most influential global icons collaborating on a project expected to make a significant impact worldwide, it is no surprise that this is the largest post-theatrical deal ever witnessed in the industry.

The strategic objective behind the partnership between Jio Cinema and the film Dunki is to expand the reach of the Jio Cinema platform globally. The team is actively working on developing an interface to make the app available worldwide, aiming to compete with streaming giant Netflix. The whopping amount of Rs 155 crores paid for the digital rights of Dunki reflects the tremendous value attributed to the collaboration between Shah Rukh Khan and Rajkumar Hirani, underscoring their deserving reputation. Interestingly, the sum acquired for Dunki surpasses even the amount received by the Hindi version of the film Jawan from Netflix.

Also read: Aamir Khan And Rajkumar Hirani To Team Up Again For A Biographical Film Post Shah Rukh Khans Dunki

More Info On Dunki

Alongside Shah Rukh Khan, the movie features Taapsee Pannu and Vicky Kaushal in pivotal roles. Produced jointly by Red Chillies Entertainment and Rajkumar Hirani Films, Dunki is scheduled for a grand release on December 22, 2023.

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