n a piece of recent information, another film is going digital. This time Amitabh Bachchan, Emraan Hashmi, Rhea Chakraborty starrer Chehre has also opted for an OTT release. According to the reports, the film got delayed due to the Covid-19 pandemic and now Disney+ Hotstar is set to prime the film.
A source talking about the development quoted as saying, “The makers of Chehre were already in talks with various OTT platforms for the release of their film. But Hotstar has won this race by shelling out a premium to acquire Chehre!”
As per the reports even if the exact amount of the deal between the makers and OTT is not disclosed it is said that the amount is staggeringly high for an OTT release.
Source added, “See Chehre has well-known names in its cast like Amitabh Bachchan and Emraan Hashmi. But apart from them the film also features Rhea Chakraborty. Now given the scenario over the past couple of months anything remotely related to Rhea has been making headlines. Though it is rather brutal to say that monetary advantage is being taken of unsavoury truths, it is the harsh reality of business. Essentially, the OTT platform could be looking at the fact that since Chehre also stars Rhea Chakraborty, audience from across the spectrum will be drawn to watch the film for different motives.”
While we are still waiting for the official announcement.