SS Rajamouli, who is quite popular for action and fantasy films, works primarily in Telugu Cinema. His films include RRR, Bahubali: The Beginning, Rowdy Rathore, Chatrapathi, Student No 1 and others. RRR, released on March 24, is an action-drama film starring Ram Charan, N.T. Rama Rao, Ajay Devgn, Alia Bhatt, Olivia Morris.
The Indian film industry is abuzz with news of the massive spending on the Oscars campaign for the period action-drama RRR. The film, directed by SS Rajamouli, failed to be selected as India’s official entry for the Oscars 2023. However, due to its popularity in the West, the makers decided to run a campaign, which has reportedly cost a staggering amount of 80 crores.
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Senior director Tammareddy Bharadwaj has been vocal about his opinions on the matter, claiming that such a large sum of money could be used to fund 8 to 10 films instead. He also took a dig at the makers, saying that they could have made films of their choice instead of spending so much money to please or teach someone.
RRR’s reported budget is 600 crores, and the amount spent on the Oscars campaign is just 20 crores short of the budget of KGF Chapter 2, which was made at a reported cost of 100 crores. Despite Bharadwaj’s criticism, the film’s fans have come out in support of the makers, arguing that the campaign has brought recognition and fame to the Indian film industry.
The nomination for the Oscars has undoubtedly brought attention to RRR and the Indian film industry as a whole. Whether the massive spending on the campaign will result in a win for the film remains to be seen, but it has certainly created a buzz and generated interest in the film.
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