The never-ending tale of S S Rajamouli’s RRR and its several postponed release dates has finally reached a breaking point. Producer Jayantilal Gada, who controls the North Indians rights as well as all RRR digital and satellite rights, is reportedly fed up with the delays and wants Rajamouli to agree to an OTT release.
A source was quoted as saying by Bollywood Hungama, “See, the pandemic situation is not likely to ebb in the near future. Theatre attendance is now at its lowest ever. Even Akshay Kumar couldn’t pull the audience back out of their homes into movie theatres with Bell Bottom. Given the grim scenario, Rajamouli’s stubborn stance, that he will only release RRR in cinemas, has begun to sound unreasonable to Jayantilal Gada who has high stakes in the product.”
While Rajamouli is adamant about releasing his ostensibly epic where it belongs, Gada, who is fully within his rights, is as adamant that the film be released digitally, now that the biggest of them are doing it, many feel it’s the only way.
The film has an ensemble cast from multiple industries and boasts of names like NTR Jr. Ram Charan, Ajay Devgn and Alia Bhatt. Produced by DVV Danayya, RRR is directed by India’s most celebrated filmmaker SS Rajamouli.