Since the coronavirus pandemic and nationwide lockdown theatres were shut down for months. Most of the filmmakers then decided to take to their films to OTT as the situation has become quite uncertain.
Now another film has taken a turn to digital release. According to the latest report, Arjun Kapoor’s Sardar & Grandson will be getting a direct to digital release. The film which is a coming-of-age, cross-border film co-starring Rakul Preet will directly release on the streaming giant, Netflix.
Reports suggest that the film is set to primiere in January 2021.
“Let’s face the truth. Arjun Kapoor doesn’t have a fan base. No one is going to watch his film in theatres in the current circumstances and that’s the major concern of its producers. They want to play it safe because the budget of this film is around 30 crore which is higher than Indoo Ki Jawani. Nikkhil Advani, John Abraham and Bhushan Kumar who have jointly produced this film have decided to release it on OTT because that gives them the better return of investment,” a daily exclusively quoted a source as saying.
While it was quite shocking to hear the news, as the same production companies are gearing up for a theatrical outing for its other films.
“However, with OTT premiere the producers have received a fixed amount eliminating the chances of losses with a theatrical release. They have sold this film at a price that not only recovers the investment but also makes a good profit which is doubtful with a big-screen release in the current situation when cinemas running with only 50% capacity,” the source further said.
Sardar & Grandson marks the directorial debut of Kaashvie Nair has earlier informed that the film will be the story of love, values, bonds, and family over two different eras. The relationship drama also stars Kumud Mishra, Neena Gupta while John Abraham and Aditi Rao Hydari also feature in a cameo.