SHOCKING: Digital18 media Slaps Public Notice Over OMG Franchise Rights Amid Buzz Around Oh My Goddess Starring Akshay Kumar And Rani Mukerji

Rani Mukerji is all set to headline Oh My Goddess, the third installment of the popular OMG series. Akshay Kumar will also be part of the film with an extended cameo. The film is expected to go on floors in February.

In a development that has raised eyebrows, Digital18 Media Private Limited has issued a public notice asserting its ownership and legal rights over the OMG (Oh My God) franchise. The notice, published on January 10, 2026, in Atul Mohan’s Complete Cinema magazine, formally cautions all entities against developing, marketing, or producing any derivative, sequel, prequel, or spin-off of OMG 2 (2023) without Digital18’s written consent.

According to the notice, Digital18 Media Private Limited, aka Digital18, is the successor-in-interest to the studios business of Viacom18 Media Private Limited, following a court-approved Composite Scheme of Arrangement effective November 14, 2024. This makes Digital18 the joint owner and co-proprietor of all derivative and franchise rights arising from the cinematograph film OMG 2, including its goodwill, brand value, and public association.

The strongly worded notice places “all persons and entities” on alert that any communication or arrangement concerning the development, production, or financing of a sequel or related work without Digital18’s authorization constitutes infringement. It explicitly states that no third party is entitled to develop or announce any sequel or derivative work, directly or indirectly linked to OMG 2, without prior written approval. Furthermore, it warns that using titles or promotional material deceptively similar to OMG could amount to misrepresentation and dilution of proprietary rights.

It is believed this clarification has surfaced amid reports that OMG 3, reportedly titled Oh My Goddess, is in development. According to reports, the project stars Akshay Kumar and Rani Mukerji, with the actor expected to have an extended cameo role similar in length to his screen time in OMG 2.

Just yesterday there were reports that Oh My Goddess is slated to go on floors in February 2026. Such reports are said to have sparked speculation about the ownership of the franchise rights and probably prompted Digital18 to publicly reassert its position.

The notice concludes that any unauthorized sequel or branding resembling the OMG franchise will be treated as a violation of contractual and proprietary rights under applicable law.

Script Locked And Team Is Excited

The script for Oh My Goddess was locked last year. It is a unique idea and director Amit Rai has gone one step ahead this time to give the audience a novel experience within the OMG world. Everyone in the team is excited about the film and taking it on the floors.

The fact that Akshay Kumar and Rani Mukerji have never shared screen space ever has added to the buzz within and outside the industry. This will be their first ever on screen pairing despite both being top stars for decades.

About Oh My Goddess

Oh My Goddess is the third installment of the popular OMG series directed by Amit Rai. The film stars Rani Mukerji in the lead role with Akshay Kumar in an extended cameo. It marks the first ever on screen pairing of Akshay and Rani. The film goes on floors in February 2026 and is expected to release in 2027. More official announcements are awaited.

(Also read: Alia Bhatt Reacts To Shahid Kapoor O Romeo First Look: Bollywood Star Says She Cannot Wait For The Film)

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