The past weekend brought a delightful surprise as the film Zara Hatke Zara Bachke, featuring Vicky Kaushal and Sara Ali Khan, exceeded expectations at the box office. The movie benefited from its catchy music, wholesome family entertainment, lack of competition, and a special promotion on the ticketing app, BookMyShow, where moviegoers could avail a “buy-one-ticket-get-one-free” deal. Numerous film enthusiasts took advantage of this enticing offer, resulting in a significant boost in the film’s earnings. Initially, the offer was only valid on the release day, June 2, but it was later extended until Sunday, June 4. To everyone’s surprise, it was later announced that the offer would also be valid on Monday, June 5.
Following the trend, the creators of Spider-Man: Across The Spider-Verse have also joined in by offering a special deal. Anyone who purchases tickets for the non-English versions of Spider-Man: Across The Spider-Verse through BookMyShow will receive a complimentary ticket for each ticket purchased. This offer is valid today, Tuesday, June 6, as well as tomorrow, Wednesday, June 7.
Spider-Man: Across The Spider-Verse stands out as a rare Hollywood film that has been dubbed not only in Hindi, Tamil, Telugu, Kannada, and Malayalam but also in Marathi, Gujarati, Bengali, Punjabi, and other languages. The movie was released on Thursday, June 1, and during its four-day weekend, it amassed a noteworthy sum of Rs. 18.84 crores. Notably, this marks the highest opening weekend for an animated film in India. With positive word-of-mouth, the film is anticipated to sustain its success in the upcoming days.
A source within the film industry has expressed their opinion on the recent success of the BookMyShow offer for Zara Hatke Zara Bachke. They believe that this triumph will encourage more films to adopt a similar marketing strategy, despite its failure in the past with movies like Shehzada (2023). In the previous year, Janhit Mein Jaari (2022) attempted a discounted ticket strategy by pricing their tickets at Rs. 100 on the release day. However, this approach did not yield favorable results. Nevertheless, seeing the positive outcome for Zara Hatke Zara Bachke, it is anticipated that more films will follow suit. Spider-Man: Across The Spider-Verse is the first movie to implement this approach.
The Kerala Story Also Joins Discount Bandwagon
On a separate note, The Kerala Story, currently in its fifth week, is now available at a reduced price of Rs. 99. This discount offer went into effect yesterday and is expected to remain valid until Thursday.
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