Bollywood superstar Salman Khan along with Yash Raj Films has launched a new promotional video for his upcoming film Tiger 3, which is set to release on Diwali.
The video, titled ‘Tiger Ka Naya Message’, features Salman as the spy agent Tiger, who has been branded as a traitor and an enemy of the nation. In the video, Tiger says it’s most important mission because he wants to see India vs Pakistan match.
Tiger ka naya message for Ind vs Pak match
The video was released earlier today, two days before the much-awaited India-Pakistan cricket match at the ICC Men’s Cricket World Cup, which is expected to have a huge viewership across the world. Salman has also shot for some special promos that will be aired during the match and other key games of the tournament.
The makers of Tiger 3 have reportedly collaborated with a broadcast network for a massive marketing association to promote the film, which is part of the YRF Spy Universe. Salman Khan is set to appear on Cricket live on October 14th at 12:30 PM.
YRF cracks never-been-attempted marketing association for World Cup
According to a source, Salman Khan has collaborated with Yash Raj Films (YRF) to create a massive buzz for Tiger 3, which is slated to release on Diwali.
“Tiger’s roar will be heard all throughout the cricket World Cup because the makers have cracked a never-been-attempted marketing association that will see YRF promote Tiger 3 across all India games and also all key matches of this prestigious global ODI cricket tournament!” informed a trade source.
“Tiger 3 will take over the India vs Pakistan match! Salman has also shot for cricket World Cup thematic co-branded promos to run throughout the tournament across India and other important matches. This is the biggest film marketing association that has ever happened for the World Cup!” the source added.
“The 2019 World Cup matches reached out to more than 500+ million viewers! The India vs Pakistan game in 2019 reached around 200+ million viewers! So, one can only imagine the astronomical reach that the tournament will have in 2023 and Tiger 3 will cash in on this massively!” the source further said.
About Tiger 3
The fans of Salman and the Tiger franchise have been eagerly waiting for the trailer of Tiger 3, which will be unveiled on October 16. The film also stars Katrina Kaif as Zoya, Tiger’s wife and fellow spy, and Emraan Hashmi as the main antagonist. Shah Rukh Khan will also make a cameo appearance in the film as Pathan, another spy character from the YRF Spy Universe.
Tiger 3 is directed by Maneesh Sharma and produced by Aditya Chopra. It is the third installment of the Tiger series, after Ek Tha Tiger (2012) and Tiger Zinda Hai (2017), which were both blockbuster hits. The film promises to be a high-octane action thriller with spectacular stunts and locations.
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