Salman Khan, the superstar of Bollywood, is all set to promote his upcoming action thriller Tiger 3 during the ICC Cricket World Cup 2023. The actor has shot for some special promos that will be aired during the matches, especially the highly anticipated India vs Pakistan clash on October 14.
The makers of Tiger 3 have already created a lot of buzz with the teaser called ‘Tiger Ka Message’, and now with a set of posters leading up to trailer launch on October 16. Salman Khan is showed as Tiger, the rogue spy who is on a mission to clear his name and save his family.
YRF cracks never-been-attempted marketing association for World Cup
According to a source, Salman Khan has collaborated with Yash Raj Films (YRF) to create a massive buzz for Tiger 3, which is slated to release on Diwali.
“Tiger’s roar will be heard all throughout the cricket World Cup because the makers have cracked a never-been-attempted marketing association that will see YRF promote Tiger 3 across all India games and also all key matches of this prestigious global ODI cricket tournament!” informed a trade source.
“Tiger 3 will take over the India vs Pakistan match! Salman has also shot for cricket World Cup thematic co-branded promos to run throughout the tournament across India and other important matches. This is the biggest film marketing association that has ever happened for the World Cup!” the source added.
“The 2019 World Cup matches reached out to more than 500+ million viewers! The India vs Pakistan game in 2019 reached around 200+ million viewers! So, one can only imagine the astronomical reach that the tournament will have in 2023 and Tiger 3 will cash in on this massively!” the source further said.
About Tiger 3
Tiger 3 is the third installment of the blockbuster Tiger franchise, which stars Salman Khan as a spy named Tiger and Katrina Kaif as his partner Zoya. The film is directed by Maneesh Sharma and also features Emraan Hashmi as the antagonist. Tiger 3 is expected to be a high-octane action spectacle that will showcase some breathtaking stunts and locations.
Tiger 3 is one of the most awaited films of the year and is expected to break all box office records. Salman Khan fans are eagerly waiting to see their favourite star in action as Tiger once again.
YRF’s Spy Universe Becomes Biggest Brand In Indian Cinema
Tiger 3 is also the fifth film in the YRF Spy Universe, which includes Ek Tha Tiger, Tiger Zinda Hai, War and Pathaan. The spy universe is a unique concept that brings together some of the biggest stars of Bollywood as secret agents who work for different agencies but sometimes cross paths or team up for a common goal. Salman Khan had a cameo appearance as Tiger in Shah Rukh Khan’s Pathaan earlier this year, which hinted at a crossover between the two films. It is also reported that Shah Rukh Khan will have a special extended cameo as Pathaan in Tiger 3.
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