Veer Pahariya is facing a sharp round of online criticism after Ishq Ka Ghulam, a newly released track from Prem Keetanu, set off a wave of harsh reactions across social media. As clips from the song spread online, several users mocked both the track and Veer’s screen presence, quickly turning the film’s latest promotional beat into a backlash-heavy conversation.
Social Media Reactions Turn Ruthless
The loudest reactions surfaced on X, where viral posts took aim at Veer as much as the song itself. One user, Sameer Singh, wrote, “Oh god, ye actor itna irritating hai na bhaisaab, koi v film aati nahi ki is chutiye ka PR chaalu ho jata hai, Koi ***** hoga jisko ye **** hero lagta hoga.” Another user, Abhishek, posted, “Sheeeeeee yaaaaak thuuuuuu.”
Check out few comments:
“Aare yeh fir PR activate ho gaya iska….lip sync toh karwa le pehle ache se.”
“Yh kamal r khan ka beta lgta hy.”
“isko movie me le kaun raba bc kiske paas faaltu paisa hai itna”
“Bhai isse acha to vo premalu ka hi actor le lete vahi acha tha iski kya jarurt thi na acting kuj v nai ata bs dance kisi marta rehta h itna v PR ni krne ka ki vo hajam hi na ho”
Those posts captured the mood around the song’s rollout, with the backlash moving beyond music criticism into a broader rejection of the actor’s growing visibility. Instead of building straightforward buzz for Prem Keetanu, Ishq Ka Ghulam appears to have shifted the conversation toward whether the film’s promotions are connecting with viewers at all.
https://x.com/salmankingfv/status/2100531693522399534?s=46&t=sxX-0t208Nvz905THbROtg
Ishq Ka Ghulam Lands Amid Prem Keetanu Promotions
Ishq Ka Ghulam was released on September 17, 2026, as part of the film’s music campaign. The track is associated with a soundtrack line-up that includes The Rish, B Praak, Sukriti Kakar and lyricist Kunaal Vermaa, making it one of the key songs positioned to drive attention toward the film ahead of release.
That strategy has produced visibility, but not the kind usually hoped for from a romantic number. Online chatter around the song has pulled focus toward trolling, meme-style criticism and scepticism around the film’s appeal, making the track one of the most discussed parts of Prem Keetanu’s campaign for reasons the makers likely did not intend.
Prem Keetanu Plot And Cast
Prem Keetanu is a Hindi romantic drama directed by Apoorv Singh Karki and backed by Gaurav Verma and Bhavana Studios. Along with Veer Pahariya, the film features Aparshakti Khurana, Aafiya Saeed, Rakesh Bedi and Nikhil Vijay in its cast.
The film is positioned as a youthful relationship drama built around romance, emotional conflict and messy interpersonal dynamics. Karki’s involvement adds a notable layer of interest, especially after Sirf Ek Bandaa Kaafi Hai in 2023 and Bhaiyya Ji in 2024, both of which gave him a visible place in the Hindi film conversation.
Veer Pahariya’s Recent And Upcoming Work
For Veer Pahariya, Prem Keetanu follows Sky Force, which released in cinemas on January 24, 2025, and marked his notable big-screen launch. The actor remains at an early stage in his film career, which is why each new promotional outing is attracting outsized attention online.
As of September 18, 2026, Prem Keetanu stands among his key confirmed releases, while Naam: To Live Is War is also listed among his announced projects. That gives him a slim but closely watched slate, with Prem Keetanu serving as his next major showcase in the romantic drama space rather than the action-led positioning associated with his debut phase.
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