There has been a lot of speculations for Yash Raj Films‘s 50th birthday celebration organized by Aditya Chopra. The recent update states that the filmmaker is all set to announce his YRF 50 project on the silver screens.
A trade source revealed, “This is a massive move by Aditya Chopra. While the media and entertainment industry is reeling with the coronavirus pandemic and there is no fixed date when the theatres will reopen, Adi has decided that he will wait for the theatres restart and do his entire slate announcement in cinemas! Adi is backing the exhibition industry completely and he wants people to see the biggest slate announcement from the biggest production house on the big screen!”
“If you go by the line-up that Aditya Chopra has for YRF Project 50, you will see the biggest line-up of superstars and he is clear that he wants to tell people to return to the theatres for that intrinsic, immersive movie-watching experience. Theatres are key for the movie industry and Adi wants to tell people that YRF movies are only meant for big-screen experiences. It is also a very subtle reminder to everyone that no YRF film will come on digital. This is definitely a huge strategic power play because it tells everyone that YRF only makes big films that releases in big screens!”
“We can expect the slate announcement to happen as soon as theatres open nationwide. Adi will definitely plan something big for his massive slate to be unveiled to the people of India. Since the plan is to announce the slate in theatres worldwide, common sense tells us that it is definitely going to be an audio-visual launch. We are keeping a close eye on this to figure out what YRF is strategizing on the same. Rest assured, it will be a huge talked-about moment,” added the source.
