Salman Khan starrer RADHE released yesterday worldwide in cinemas and on ott. Film has got poor reviews across the board not only from critics but from trade experts too. Salman’s film do not depend on reviews but generally receive thumbs up from trade expert but its not happened this time around.
Film released like a normal release in Singapore market with all the screens functioning and wider release in Dubai as there was not much competition. Film suffered due to really bad reviews across the board.
Film managed to collect $600k in overseas on day one which way below par considering trade was expecting 3 million plus numbers. Film was heavily dependent on Middle East market but due to Eid it didn’t perform upto the expectations.
Today is biggest holiday in Dubai market and film has to cross 1 million $ to make some kind of mark. Film scored poor 40k$ in USA and 50k$ in Australia. Such poor outdated content is hardly accepted in these markets.
Weekend will be the litmus test of RADHE and immediate future of Hindi film market will be decided.