Diwali releases were set to lock horns at box office as Akshay Kumar starrer Ram Setu and Ajay Devgn – Sidharth Malhotra starrer Thank God released with below par responses in advance bookings. But as expected films jumped in spot bookings and managed very good day one.
Akshay Kumar starrer Ram Setu released in 3100 screens all over India and marketing was low with low pre release buzz. But as predicted by us, film scored big in spot bookings and now because of that film had good day one. Film collected 15.25 cr nett on day one which was 2nd best opening for Hindi films, only 2nd to Brahmastra.
Yesterday again film managed to stay strong especially in Gujarat and central region. As per early trends, film collected 11.40 cr nett day two and this was 25% drop which is normal next to festival.
Film dropped further on Thursday and collected 8.75 cr nett which is expected drop post festival.
Film collected 6.05 cr nett on day 4 with further 29% drop. Film grew by 18% on Saturday and collected 7.30 cr nett which was decent trend. Film held to same numbers with 7.25 cr nett on Sunday due to big cricket match. Monday drop was inevitable and film dropped big 49% and collected under 3.25 cr nett. Film kept dripping and collected 2.50 cr, 2 cr and 1.75 cr nett on next three weekdays.
Film has 10 – day total of 65.50 cr nett. Film needed to hold on weekdays as last chance of survival for decent lifetime total but with such big drop lifetime will be under 75 cr nett. This is still a strictly average total but not bad considering it’s is highest earner of the year for Akshay Kumar despite clash.
Tuesday
15.25 cr nett
Wednesday
11.40 cr nett (25% drop)
Thursday
8.75 cr nett (24% drop)
Friday
6.05 cr nett (29% drop)
Saturday
7.30 cr nett (18% jump)
Sunday
7.25 cr nett (1% drop)
Monday
3.25 cr nett (56% drop)
Tuesday
2.50 cr nett (23% drop)
Wednesday
2 cr nett (20% drop)
Thursday
1.75 cr nett (12% drop)
Total
65.50 cr nett
Ram Setu is helmed by Abhishek Sharma who has previously directed films such as Tere Bin Laden, Tere Bin Laden: Dead or Alive, and Parmanu: The Story of Pokhran among others. Dr. Chandraprakash Dwivedi, who directed Akshay in the historical drama Samrat Prithviraj earlier this year, has served as the creative producer on the film.
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