This week on 23rd February two Bollywood movies clashed at the box office. Yami Gautam starrer Article 370 and Vidyut Jammwal and Arjun Rampal starrer Crakk locked horns at the box office. Both films are of different genres yet Article 370 has come out as clear winner.
Article 370: Runtime And Screen Size
The film has been certified U/A by the Central Board of Film Certification with an approved run time of 2 hours and 40 minutes. Article 370 released in 1500 cinemas accounting for 2000 screens in India. It’s a wide release for a film with this cast and genre, but the trailer has done the trick of spiking interest among the audiences.
Article 370 Scores Big Week One
Film took a solid start on day one due to ₹ 99 pricing on Cinema Lovers Day. Film collected 6.12 crore nett on day one which is fantastic start. Reports are on positive sides and that is why despite normal pricing on day two, film managed to grow by 30% and collected 9.08 crore nett. Film grew by 15% further on day 3 and collected 10.25 crore nett.
Film had 3 day total of 25.45 crore nett which was fantastic. Film dropped on Monday and collected 3.60 crore nett. Film held strongly on Tuesday and collected 3.55 crore nett. Film added 3.15 crore nett on Wednesday and 3.07 crore nett on Thursday.
Film has 1st week total of 38.82 crore nett. Film also crossed 50 crore worldwide gross in 1st week. It should jump over 2nd weekend as there is not much competition. This is superb number for the film of this size and it’s already a bonafide hit.
Following are the collection for the film:
Day 1: 6.12 cr
Day 2: 9.08 cr
Day 3: 10.25 cr
Day 4: 3.60 cr
Day 5: 3.55 cr
Day 6: 3.15 cr
Day 7: 3.07 cr
Total: 38.82 crore nett
Overseas: $0.87 Million (7.21 crore)
Worldwide: 53.02 crore gross
Film has open run for couple of weeks and it can eye really big lifetime total in vicinity of 60 crore nett. First super hit on the cards in 2024!
(Also read: BOW Blind Item: This Big Action Film Faces A Huge Box Office Pressure Due To This Distribution Deal And A Cancelled OTT Deal)!
About Article 370
Article 370 emerges as a film that goes beyond entertainment, offering a rich and insightful exploration of a crucial moment in Indian history. With Ajay’s authoritative voice guiding the narrative, viewers are sure to be captivated from start to finish. As the release date approaches, the buzz surrounding the film continues to grow, setting the stage for what is sure to be a memorable and impactful cinematic experience.
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