Despite a slow year for Bollywood in 2024, a few films shattered expectations and delivered massive profits. Horror comedies stole the spotlight, and Maddock Films, led by Dinesh Vijan, stood out as the most successful production house. Their smart content choices and strategic releases dominated the box office, making them the biggest winners of the year.
Maddock Films’ Blockbuster Streak
Maddock Films ruled the box office with Stree 2, Munjya, and TBMAUJ. Stree 2 led the charge, collecting Rs 874.58 crores worldwide against a Rs 105 crore budget.
Its massive success, boosted by overseas earnings and strong digital, TV, and music rights sales, resulted in a Rs 350 crore profit. This horror-comedy became Bollywood’s highest-grossing film ever with a 300% return on investment.
Following closely was Munjya, which defied expectations. Made on a modest Rs 30 crore budget, it earned Rs 132.13 crores domestically. Despite a weak overseas performance, strong non-theatrical deals brought in a profit of Rs 68 crores.
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Teri Baaton Mein Aisa Uljha Jiya earned Rs 133.64 crores on a Rs 75 crore budget. Its popular cast and catchy music helped it secure Rs 20 crores in profit despite underwhelming box office numbers.
| Film | Worldwide Earnings (Rs) | Budget (Rs) | Profit (Rs) |
|---|---|---|---|
| Stree 2 | 874.58 crores | 105 crores | 350 crores |
| Munjya | 132.13 crores | 30 crores | 68 crores |
| Madgaon Express | 48.98 crores | 30 crores | 15 crores |
| Bhool Bhulaiyaa 3 | 417.51 crores | 150 crores | 125 crores |
| Shaitaan | 211.06 crores | 90 crores | 90 crores |
| Crew | 157.08 crores | 70 crores | 25 crores |
| Teri Baaton Mein Aisa Uljha Jiya | 133.64 crores | 75 crores | 20 crores |
| Article 370 | 110.57 crores | 35 crores | 25 crores |
| Srikanth | 62.92 crores | 40 crores | 20 crores |
| Kill | 47.12 crores | 25 crores | 5 crores |
| Laapataa Ladies | N/A | 15 crores | 5 crores |
Other Box Office Successes
Madgaon Express also turned heads, earning Rs 48.98 crores on a Rs 30 crore budget, resulting in a Rs 15 crore profit.
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Bhool Bhulaiyaa 3 was another big winner. Despite clashing with Singham Again, its heavy promotions paid off, earning Rs 417.51 crores globally on a Rs 150 crore budget. With solid non-theatrical deals, it secured Rs 125 crores in profit.
Shaitaan followed with Rs 211.06 crores in earnings against a Rs 90 crore budget. Thanks to a gripping trailer, strong OTT sales, and a UK government rebate, it made Rs 90 crores in profit.
Crew surprised with its overseas success, earning Rs 157.08 crores on a Rs 70 crore budget. Profits from music, TV, and OTT rights pushed its total profit to Rs 25 crores.
Article 370 capitalised on its nationalist theme and positive reviews, earning Rs 110.57 crores on a Rs 35 crore budget, delivering Rs 25 crores in profit.
Srikanth, starring Rajkummar Rao, turned into a sleeper hit. With earnings of Rs 62.92 crores against a Rs 40 crore budget, it netted Rs 20 crores in profit.
Kill performed well overseas, earning Rs 47.12 crores on a Rs 25 crore budget, resulting in a Rs 5 crore profit. Similarly, Laapataa Ladies gained momentum on Netflix after a modest theatrical run, making Rs 5 crores in profit on a Rs 15 crore budget.
Horror comedies were the clear winners in 2024, leading the box office and delivering record-breaking profits.
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