The much-anticipated Ajay Devgn-Tabu starrer, Auron Mein Kahan Dum Tha, won’t be hitting cinemas on July 5 as initially planned. The release has been delayed, possibly due to the blockbuster success of Kalki 2898 AD.
The latest report from Bollywood Hungama reveals that the film has faced a delay of few weeks to avoid adverse affects that could hamper the film’s box office potential amid release of Prabhas’ Kalki 2898 AD.
Auron Mei Kahan Dum Tha Postponed Due To THIS Reason
A source revealed, “Kalki 2898 AD had a strong weekend and is holding very well on the weekdays as well. Hence, it is also expected to perform well in the second weekend. If Auron Mein Kahan Dum Tha releases this Friday, it’ll lead to screen-sharing issues and both films will be affected. And the exhibitors, too, would have suffered. Hence, in the larger interest of the trade, Auron Mein Kahan Dum Tha has been postponed.”
When pressed about the new release date, the source added, “The makers will take a call soon. It’ll mostly come in the second week of July. It is said that the makers are also eyeing August 2.”
Kill Is Releasing As Planned, Won’t Clash With Ajay Devgn Starrer
With this postponement, Kill will now be the only Hindi film hitting the screens this week. Backed by Dharma Productions and Sikhya Entertainment, Kill has garnered rave reviews during its festival circuit run. Meanwhile, in Hollywood, Despicable Me 4 will attempt to capture audiences.
An exhibitor shared his relief, stating, “It’s good that Auron Mein Kahan Dum Tha gets pushed. This Friday, it would not have done as per its potential as Kalki 2898 AD is unstoppable.”
However, not everyone in the industry is pleased. A theatre owner expressed frustration, saying, “We were all requesting the industry to release films in April and May. Our pleas fell on deaf ears. And now there are multiple releases every week. We hope the industry realises the importance of spacing out releases so that such a situation can be averted.”
About Auron Mein Kahan Dum Tha
This romantic drama boasts a stellar cast including Ajay Devgn, Tabu, Jimmy Shergill, Saiee Manjrekar, and Shantanu Maheshwari. The film is penned and directed by Neeraj Pandey, with music composed by Oscar-winner M M Keeravani.
As fans await the new release date, the industry buzzes with speculation and anticipation. The delay, while disappointing for some, might just ensure a better box office performance for Ajay’s film.
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