Ananya Panday tops celebrity visibility charts during IPL 2025
As the Indian Premier League 2025 excitingly continues, Ananya Panday equally savoured an off-the-field victory as she was named the only celebrity to appear on the endorsement chart of any kind, also recognised as the most visible face on television. According to the latest TAM Sports report, Ananya Panday had a 9% share of the total volume of all celebs endorsed ad volumes during the first 37 matches of IPL 2025, leading the pack in what is shaping up to be a tight race this season.
Image awareness and global impact
With pundits well aware that Ananya would command the endorsement space, there was never any doubt. She has developed an enviable collection of brands due to her awareness of all things related to image. The way she balances a prepossessing fashion sense, a relatable aspect of youth, her own digital savviness, and her newest development of being the first Indian ambassador of Chanel globally had to say something about a woman’s growing influence not only in India but across the globe.
The Gen Z brand magnet
Assuredly, in her domestic market, she’ll continue to be the front face for an eclectic group of brands like Lakmé, Tresemmé, Swarovski, American Tourister, and many more. From beauty and travel to lifestyle and fashion, she is quickly becoming a face people always envision being tied to brands for Gen Z and millennial faces.
Advertisers betting on fewer but stronger faces
The TAM Sports report confirmed an ad spend retraction in celebrity endorsement due to addressing consumption habits targeted previously that have shifted to younger audiences. Therefore, advertisers have big brands at a time of fewer celebrity endorsements but strong celebrity endorsement associations.
Although the total amount of celebrity advertising increased by 2%, the focus had shrunk to a few faces — and Ananya Panday was at the top of that visibility, making her the most recognisable celebrity in the opening leg of IPL 2025.
This is most likely a reminder of the trust brands have in her equity and the resonance she has with shifting consumer sentiment.
What’s next on her film slate?
As she dominates the advertising section, Ananya is also gearing up for her next film assignments. She will next be seen in Chand Mera Dil opposite Lakshya and Tu Meri Main Tera Main Tera Tu Meri with Kartik Aaryan — undoubtedly adding even more horsepower to her 2025 slate.
Stay tuned with us for the latest news, Hindi box office news, Hollywood news, OTT news, the latest Bollywood news and the latest box office news.
