The excitement is growing for Bhool Bhulaiyaa 3, which is set to release during Diwali 2024. This highly awaited sequel features Kartik Aaryan, Vidya Balan, Madhuri Dixit, and Triptii Dimri. Directed by Anees Bazmee, the film is already creating a buzz among fans and industry experts.
However, BB 3 is up against tough competition from Singham Again, directed by Rohit Shetty. Both films are competing for prime showing slots in cinemas across India.
The Singham Again makers have partnered with PVRInox, one of India’s leading exhibitors, to secure more shows in multiplexes. This move is intended to attract more viewers to their film.
35 Single Screens In Delhi-UP Prioritise Bhool Bhulaiyaa 3 Over Singham Again
According to a Bollywood Hungama report, Anil Thadani, who distributes Bhool Bhulaiyaa 3, has made a strategic alliance with Pushpa 2 to boost their visibility. This approach seems to be effective, as recent distribution trends show that 35 single screens in the Delhi-UP region have opted to prioritise BB 3.
A senior trade insider revealed, “The 35 single screens in the Delhi-UP belt have agreed to give prime time showcasing to Bhool Bhulaiyaa 3 in the ratio of 3:2. Their support is extending to the extent of 100% showcasing too for Bhool Bhulaiyaa 3 if team Singham Again doesn’t agree on this showcasing plan.”
This arrangement means that Bhool Bhulaiyaa 3 will secure prime-time slots at these venues, which could attract more viewers.
The insider commented, “Diwali is all about entertainment, and audiences step out to watch the film that has maximum showcasing. The idea is to ensure that BB 3 reaches out to every strata of the audiences. By securing prime-time shows in single screens, Anil Thadani has given a message loud and clear—single screens are with us.”
Will BB 3 Gain A Competitive Edge Over Singham Again, Or Will The Tables Turn?
The insider also mentioned that audiences during Diwali prefer films screened in local cinema halls, making the competition fiercer. With BB 3 landing key showings in 35 single screens, it’s considered a major victory in this early phase of the showcasing battle.
Looking ahead, more surprises in distribution are expected. The trade source indicated, “Anil Thadani and his team are on their toes and are on the verge of getting many single screens. However, the Singham Again team is also fighting back by making lucrative deals for single-screen owners. While the odds are favouring BB 3 at the moment, it won’t take time for the scenario to change.”
Both films, Bhool Bhulaiyaa 3 and Singham Again, are set to release in cinemas on November 1.
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