The year is 2022, and arguments over screens are now a common occurrence. In the past, it would typically be between two movies that were released on the same day. But occasionally it also happens between movies that come out a week apart. This occurred the year before with the release of ’83, which came out one week after Spider-Man: No Way Home in December 2021. And exactly a year later, Cirkus and Avatar: The Way Of Water, two films that were released around the same time, are slated to compete for audience attention.
Well a source of Bollywood Hungama’s recently revealed, “Disney has asked for single screens in certain territories, especially the ones equipped with 2k projection, to play Avatar: The Way Of Water exclusively for two weeks. This means that they are insisting to exhibitors that they should not release Rohit Shetty’s Cirkus, which releases a week later. The exhibitors are hoping to screen both films. But Disney has made it clear that if theatres want Avatar: The Way Of Water, then they need to screen all shows of the day for 2 weeks.”
Further revealed by the source,“The exhibitors are not ready to accept this condition. They are of course excited to play Avatar: The Way Of Water and the advance sales have made it clear that there’s a huge demand to see the sequel. But at the same time, they also wish to screen Cirkus, as it’s directed by Rohit Shetty. His films have always been crowd-pullers and it looks like an ideal Christmas bonanza. Hence, the exhibitors are hoping that a solution can be found so that they can screen both films.”
The follow-up to the beloved and box office-record breaking Avatar is called Avatar: The Way Of Water. James Cameron is the director, and it debuts on December 16 in every country. Ranveer Singh and Varun Sharma play dual characters in the movie Cirkus. Jacqueline Fernandez, Pooja Hegde, Johny Lever, Sanjay Mishra, Mukesh Tiwari and others are included in it as well. On December 23, it will release in theatres.
Oddly, this is not the first time Disney and Rohit Shetty have competed for box office success. The release of Eternals and Rohit Shetty’s Sooryavanshi simultaneously on Diwali 2021 in 2017 caused problems for exhibitors. Reliance Entertainment, which had supported Sooryavanshi, had requested that no screenings of Eternals be held at one- or two-screen theatres. One evening before the movie’s premiere, the impasse was broken.
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