On March 10, 2020, Ranveer Singh, Kabir Khan, and the entire team of the Kapil Dev biopic, 83, were all set to premiere the theatrical teaser of their film at a big venue in Mumbai. Due to the onset of the Covid-19 pandemic, the event was postponed, yet it has remained one of the most anticipated Hindi cinema launches ever since. The filmmakers have set a Christmas 2021 release date for the movie now that the cases have been resolved.
(Also read: EXCLUSIVE: Box Office Prediction of Akshay Kumar-Katrina Kaif starrer Sooryavanshi)
According to rumours, team 83 is planning to start their campaign in a novel way. “Reliance Entertainment and Kabir Khan have devised a unique strategy by attaching the teaser of 83’ exclusively to the prints of Sooryavanshi in cinema halls across the globe. This means that the official teaser launch of 83’ will be made on the digital world only after maximum people have already witnessed the teaser on the big screen before the start of Sooryavanshi. It’s expected to strike YouTube by Sunday or Monday,” revealed a source close to the development to Pinkvilla.
Rather than opting for a digital release for teasers and trailers, Team 83′ has gone the opposite way, believing that the aesthetics of this sports drama are meant to be seen on the big screen. “It’s a surprise for the viewers. Ticket Pe Diwali Dhamaka Milega (Sooryavanshi) aur Christmas Cheer bhi (83),” the source added.
(Also read: Sooryavanshi to start off with a dhamaka, to release on 1000 prints in overseas belt)
The teaser will be followed by a trailer premiere event later this month, leading up to the film’s December 24 theatrical release. For this epic, a comprehensive marketing effort has been devised. According to insiders, the film is shaping out extraordinarily well, and the producers are confident in its ability to take the box office by storm during the holiday season.
