Shah Rukh Khan and Rajkumar Hirani, two of the biggest names in Indian cinema, are all set to take the world by storm with their upcoming film Dunki. The film, which is about an illegal immigration technique called ‘Donkey Flight’, is scheduled to release on December 22, 2023 in India. However, the makers have decided to release the film a day earlier, on December 21, in the international markets, to cash in on the holiday season and the massive fan following of SRK overseas.
Shah Rukh Khan to release on 21st December overseas
According to a source close to the development, Dunki is expected to be a global phenomenon and the team is keen to position it as a global offering from Indian cinema. “While Jawan’s campaign focused on the Southern market, with Dunki, Red Chillies will be going global with their appeal and messaging. Big plans are in place and the plans are locked to bring the film in the international markets on December 21, reaping the benefit of the extended holiday period,” the source revealed.
The source further added that Dunki will have a full-fledged release on December 21 and not just late-night premiere shows. “The idea is to maximize on word of mouth and get the audience excited for the conventional weekend from Friday to Sunday. SRK is the biggest Indian name in the international belts and with the support of global holidays, Dunki will do unimaginable numbers in the four-day weekend period before getting into Christmas holiday,” the source shared with Pinkvilla.
Dunki’s clash with Prabhas starrer Salaar; Dunki may release a day earlier in India as well
Dunki is one of the most anticipated films of 2023 and will clash with Prabhas’s Salaar at the box office. However, there are also rumours that Dunki might release a day early in India as well, to avoid the clash and get an edge over Salaar. The makers are yet to confirm or deny this speculation.
“Dunki test screens have already taken place and met with overwhelming responses. The team is confident to even go unconventional with the domestic release if need be, as the word of mouth will kick in even faster for the bigger days of the film business. A non-holiday Thursday release is also being considered at this point of time in India, but the exact release date is a card which they will be keeping close to their chest until November,” the source concluded.
About Dunki
Dunki is produced by Red Chillies Entertainment with Jio Studios and Rajkumar Hirani Films. The film also stars Taapsee Pannu, Boman Irani, Vicky Kaushal and Dharmendra in pivotal roles. The film has been shot in London, Budapest, Jeddah, Neom and Kashmir. The film’s soundtrack is composed by Pritam and includes songs by Shaan and Sonu Nigam.
SRK confirmed his collaboration with Hirani in a hilarious announcement video last year. He said that he was humbled and excited to finally work with him and that he would even do ‘Donkey Flight’ for him. He also revealed the title and release date of the film.
Stay tuned with us for latest news, Hindi box office news, Hollywood news, OTT news, latest bollywood news and latest box office news.
