Exclusive: After Chak De India, Pathaan Is Another SRK’s Film To Release Trailer Less Than 3 Weeks Before Release, Find Out The Impact Of Strategy!

Shah Rukh Khan is coming back to big screen after more than four years and this has sent social media into frenzy – from bizarre controversies on bikni to chart topping songs to unprecedented buzz for trailer.

YRF has gone ahead with releasing two songs before the trailer itself which has been done in past but what is rare is no sight of trailer despite only 22 days left for the film. Last time it had happened was for another YRF – SRK combo film ‘Chak De India’. That film too had songs out first as promotional strategy and trailer came only few days before release. And rest was history as film turned out to be biggest sleeper hit of modern times for SRK and most cult sports film of country.

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There is buzz now that film’s trailer will be out by 5th January or next Monday. This will leave only 20 days for film’s trailer to reach to audience but it’s a good strategy as anticipation for film is so high that it will be viral in no time.

Already BookMyShow app to YouTube views suggest massive mania for ‘Pathaan’. Makers plan to keep things under wrap till last minute has worked big time. Now it’s time to trailer and then we are looking at 40 cr nett plus day one number.

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