Exclusive: Cirkus And Pathaan Trailers To Release Only 3 Weeks Before The Release Of Films; Shorter Exposure To Trailers Is The Future!

There has been already a lot of buzz around Pathaan's song and trailer among SRKians.

Directed by Rohit Shetty, Cirkus stars Ranveer Singh, Pooja Hegde, Jaqueline Fernandez, Varun Sharma. It includes a circus operator and his gymnast friends hailing from a huge circus company ‘juggle’ with their lives and attempt to bring back the extinct circus culture to the public. It will hit the big screen on December 23, 2022.

The latest bollywood news is that the teaser is officially out. However, we exclusively broke 20 days ago that its trailer will be released on December 2. The release of the trailer a few weeks ago could benefit the films going ahead.

Pathaan is set to release on January 25, 2023, which is full of drama and action which is directed by Siddharth Anand and produced by Aditya Chopra. It stars Shah Rukh Khan, Deepika Padukone in lead roles and will have John Abraham as antagonist. 

It showcases an undercover police official and drug lord. Vishal Dadlani and Shekhar Ravjiani have worked on its music. It will be released in Hindi, Tamil, Telugu. In this case too, the trailer will be released in the first week of January. There has been already a lot of buzz around its song and trailer among SRKians. We broke the news that song of the film will be out BEFORE trailer and songs will be out in December followed by trailer in January.

Both Cirkus and Pathaan are massive films but makers of the films are opting for rather limited exposure to film’s plot via trailer strategy. This is completely in contrast to conventional on the face full on 1.5-2 month trailer hammering.

It will be interesting to see whether this strategy works for films.

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