Shah Rukh Khan has managed to surpass all obstacles and critics to create a massive comeback. His latest film, ‘Pathaan’, has become the highest-grossing Hindi film ever in the overseas, India, and worldwide markets, without a release in China. It has crossed the 1000 crore gross worldwide mark, while the previous record-holder ‘Dangal’ had made over 700 crores worldwide without a release in China. ‘Pathaan’ has grossed over 502.10 crores Nett Hindi in just four weeks, and it is currently being screened in national chains at a price of 110 INR again.
As a result of the poor performance of recently released films like ‘Shehzada’ and ‘Antman’, ‘Pathaan’ will now have 50% more shows during prime time across national cinema chains. This is unprecedented for a film in its fourth week. It is predicted that ‘Pathaan’ could surpass 7 crores nett in its fifth week, with just 3 crores more needed in the sixth week to exceed the 511 crore nett target set by ‘Baahubali 2’.
Despite the release of ‘Selfiee’, starring Akshay Kumar and Emraan Hashmi, ‘Pathaan’ will still continue to have a rocking collection in its fifth week, as it remains the second most popular film in cinemas. This is truly remarkable.
While it was anticipated that ‘Pathaan’, featuring Shah Rukh Khan, would be a box office success, the speed at which it has achieved its impressive results within a matter of days and weeks is beyond imagination. It has surpassed all expectations and has become a true blockbuster.
Shah Rukh Khan has adopted a new marketing strategy that avoids paid promotions or interviews through media channels. Instead, he has chosen to rely solely on his massive social media following and has refrained from appearing on popular shows like The Kapil Sharma Show and Bigg Boss. This approach has allowed him to maintain a genuine connection with his fans.
The recent release of ‘Shehzada’ heavily relied on promotional activities but failed to perform well at the box-office. In contrast, the innovative marketing strategy adopted by ‘Pathaan’ has gained immense attention and inspired other filmmakers to follow the same.
Meanwhile, Shah Rukh Khan is currently working with South Indian filmmaker, Atlee Kumar for ‘Jawan’.
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