Shah Rukh Khan and Allu Arjun will appear together for the first time in a new Thums Up advertisement. Both stars (known for their widespread popularity across India) are set to add major excitement to the campaign.
Shah Rukh Khan X Allu Arjun For Thums Up
According to a source quoted by Bollywood Hungama, “Both Shah Rukh Khan and Allu Arjun are Thums Up ambassadors. The brand wanted to unite them for an ad that would captivate audiences across India. Shah Rukh’s fanbase extends into the South, proven by Jawan’s remarkable performance in those markets. Similarly, Allu Arjun has built a solid following in Hindi-speaking regions, which expanded further after the Pushpa franchise.”
The timeline for the ad shoot remains unclear, but insiders hint that it could launch in late February or early March. This period aligns with the start of summer, which is a key season for soft drink promotions.
Shah Rukh Khan began endorsing Thums Up in 2022 with an action-packed ad inspired by his Pathaan look. The commercial created a buzz for both the brand and the film, which was still months from release. Allu Arjun became the brand’s ambassador in November 2024, after the massive success of Pushpa 2.
(Also read: Shah Rukh Khan Reveals He Refused To Say Cuss Word In Karan Arjun: Mujhe Film Samajh Nahi Aayi)
SRK & Allu Arjun’s Work Front
In 2023, Shah Rukh delivered back-to-back hits with Pathaan and Jawan, strengthening his place as Bollywood’s BO King. Meanwhile, Allu Arjun’s Pushpa 2 broke records in 2024, elevating him to pan-India superstardom.
Shah Rukh is now preparing for his new action movie, King, while Allu Arjun has shifted his focus to the next project.
(Also read: ‘Shah Rukh Khan Forever’: Crowd Erupts With Joy As Chis Martin Mentions King Khan During Coldplay’s Mumbai Concert)
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