Visa India Launches Infinitely More With Shah Rukh Khan
Shah Rukh Khan has stepped into another global frame, and this time the spotlight is not on a film set but on luxury, access and seamless travel. Visa India has announced the Bollywood superstar as its new ambassador in the market for the Infinitely More campaign, created by Leo India.
The campaign is built around India’s evolving affluent consumer, with Visa positioning premium experiences as the new marker of aspiration. Alongside the film, Visa has introduced Visa.co.in, a platform for eligible cardholders to discover curated privileges across travel, dining, wellness, entertainment and lifestyle.
Gaurav Ramdev, Head of Marketing, India & South Asia at Visa, said: “The modern Indian affluent consumer is increasingly global, discerning, and experience led. Shah Rukh Khan (SRK) embodies this mindset perfectly, iconic, aspirational, and trusted. That’s the story we bring to life with ‘Infinitely More’.
This partnership is a natural extension of Visa’s legacy of aspirational storytelling that reflects the cultural zeitgeist, stylish, global, and larger-than-life. With ‘Infinitely More’, we build on that legacy to represent the aspirations of today’s India, with SRK at the center of an iconic narrative.
The ‘Infinitely More’ campaign also pays homage to Visa’s classic campaigns by featuring an Orangutan and the same Tuk Tuk Driver who was present in Visa’s previous international films, drawing from some of our most memorable campaigns. Together, it reinforces Visa’s role as a trusted enabler of progress for today’s consumer, powering a more elevated, experience-led lifestyle through global acceptance, security, and seamless access.”
Shah Rukh Khan, said: “The most meaningful experiences are defined not just by the destination, but by how we experience the journey along the way. I am delighted to partner with Visa, an iconic brand that enables you to move through the world with confidence, security, and ease. For me, it’s a natural fit, because in every journey that has mattered, Visa has been everywhere I want to be.”
Rajdeepak Das, CCO, Publicis Groupe, South Asia & Chairman, Leo, South Asia, added: “For today’s affluent consumers, true luxury is not just about what you own, but what you can access. Our film celebrates how Visa ‘Infinitely’ opens the door to a world of curated experiences that make everyday moments feel extraordinary with a simple tap. Shah Rukh Khan was the perfect embodiment of this idea, bringing together a world of aspiration, charm and possibility. The soundtrack, ‘Paisa Hai Paisa’, takes on a playful new meaning here. We have created a fast-paced, high-energy, cinematic narrative and packed it with many references like metaphorical easter eggs including the tuk-tuk, the orangutan as a throwback, all coming together in this larger-than-life piece. Every frame is designed to reveal something unexpected, reflecting the breadth of privileges that Visa offers.”
Shah Rukh Khan’s Recent And Upcoming Work
SRK’s latest brand move follows his 2023 theatrical run with Pathaan, Jawan, Tiger 3 in a cameo appearance, and Dunki. Pathaan and Jawan both crossed ₹10 billion worldwide. His next confirmed theatrical release is King, directed by Siddharth Anand and scheduled for 24 December 2026, with Suhana Khan, Deepika Padukone, Abhishek Bachchan and Jackie Shroff among the listed cast.
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