This Diwali, Rohit Shetty is set to light up the big screen with his most anticipated film yet, Singham Again. Touted as the largest movie in his Cop Universe, Shetty has been hard at work gearing up for the film’s release on November 1, with a full-scale promotional campaign rolling out in October.
Amid all the excitement, the team has reportedly secured a major OTT deal with Prime Video, raking in a staggering Rs 130 crore.
Singham Agains SEALS Major Non-Theatrical Deal Ahead Of Release
According to Bollywood Hungama, this deal marks the largest OTT partnership ever for both Ajay Devgn and Rohit Shetty. Their previous collaboration with Prime Video on Indian Police Force was a huge success, and with Singham Again riding on the Singham brand and the Cop Universe, it’s no surprise that Prime Video locked in such a major figure.
But the film’s non-theatrical earnings don’t stop there. Industry insiders predict that Singham Again will generate between Rs 180-200 crore from non-theatrical sales, including satellite rights and music.
These have reportedly fetched another Rs 50-70 crore, giving the film a significant financial boost even before its release. With a budget hovering around Rs 350-375 crore, the movie is on track to be one of the most ambitious action films in Bollywood’s cop genre.
Ajay Devgn Starrer Set To Battle Against Kartik Aaryan’s Bhool Bhulaiyaa 3
Ajay Devgn will once again reprise his role as the fearless Bajirao Singham, while Shetty has promised that Singham Again will be the Avengers of his Cop Universe.
It’s set to face tough competition at the box office, especially with Bhool Bhulaiyaa 3 also aiming for a big Diwali release. But with these huge non-theatrical deals locked in, Shetty and his team seem well-prepared for the challenge.
Fans are eagerly waiting for the film’s trailer, which is expected to be released soon, adding to the already buzzing excitement.
As promotions kick into high gear, it looks like this Diwali will turn into a cinematic battleground, and Singham Again is more than ready to make its mark.
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