Sooryavanshi is doing well at the box office, and it looks like it will be another hit for Akshay Kumar. While the statistics keep coming in, it is known that Reliance Entertainment and Rohit Shetty have struck a major deal with Netflix for the digital premiere.
“Sooryavanshi will premiere on Netflix a month after its theatrical release, stepping aside from the conventional eight week window. And for breaking the norm in these uncertain times, Netflix has paid a premium price to Rohit Shetty and Reliance Entertainment. While the earlier deal was cracked at approx. Rs. 75 crores, the team of Sooryavanshi has fetched Rs. 100 crores from Netflix for its premiere on December 4,” revealed a trade source to Bollywood Hungama.
Sooryavanshi would be one of the first major films to have a direct-to-digital distribution just four weeks after its theatrical release. However, the producers clearly expected a premium, and Netflix’s crew was able to meet their needs. The same stakeholders had made a direct-to-digital offer of around Rs. 150 crores, but Shetty and co. were adamant about hanging out for an exclusive theatrical release.
Sooryavanshi is a Bollywood film starring Akshay Kumar, Katrina Kaif, Ajay Devgn, and Ranveer Singh that is presently playing in theatres around the world.