Varun Dhawan and Janhvi Kapoor‘s film Bawaal is set to bypass traditional theatrical release and instead opt for a direct-to-digital route. In the past, We were reported that the movie will have its premiere exclusively on Amazon Prime on July 21. Furthermore, we have acquired exclusive information regarding the rationale behind this decision to release Bawaal directly on a digital platform.
Trade experts have revealed that Sajid Nadiadwala has struck a highly lucrative deal with Amazon Prime Video for the direct-to-digital premiere of the film. Despite the current downturn in the OTT market, Nadiadwala managed to secure a remarkable agreement worth Rs. 110 crores from Amazon Prime Video. Given that Bawaal is not your typical mainstream commercial movie, this offer from Amazon provided Nadiadwala and his team with the assurance of guaranteed returns. Varun Dhawan and Janhvi Kapoor also supported this decision as the film deviates from conventional commercial elements, making it a suitable choice for the digital platform.
Also read: Varun Dhawan-Janhvi Kapoor Starrer Bawaal To Release On July 21 Instead Of July 27 For THIS Reason
More Info About The Film
Insiders have disclosed that Sajid Nadiadwala, Varun Dhawan, and Nitesh Tiwari hold strong faith in the potential of their film, Bawaal, and intend to present it on a global scale in the digital realm. Remarkably, the world premiere of the movie is scheduled to occur in Paris, with subsequent premieres set to take place in 200 countries worldwide.
Under the direction of Nitesh Tiwari, Bawaal marks the third collaboration between Varun Dhawan and Sajid Nadiadwala, after Judwaa 2 and Kalank. Audiences can anticipate the release of the film on July 21, exclusively on
Amazon Prime Video.
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