Reliance and National Multiplex Chains lock 55% revenue share for Akshay Kumar starrer Sooryavanshi

Sooryavanshi is a part of Rohit Shetty's cop universe and stars Akshay Kumar, Katrina Kaif, Ajay Devgn, and Ranveer Singh.

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It was one of the busiest days in the Hindi film industry, as advance booking for a film had never opened up fewer than 12 hours before the first screening. Reliance Entertainment and the National Multiplex Chains have been at odds over income sharing.

(Also read: EXCLUSIVE: Box Office Prediction of Akshay Kumar-Katrina Kaif starrer Sooryavanshi)

Throughout the week, Reliance insisted on a 60 percent revenue share for Week 1, but national multiplex chains refused to go above the regular 52.5 percent. Finally, late Thursday night, the parties reached an agreement, with advance bookings beginning at 10.30 p.m.

“While Rohit Shetty kept a bit of distance from the revenue share issue till Wednesday, he was completely involved in all decision making on Thursday. Right from morning, he headed all meetings with Reliance and Multiplexes trying to find a solution. He held on to the film for a big screen release for 20 months and wanted it to reach the audience all across India in the best possible way. Hence, letting go off a multiplex release was not exactly an option,” an insider informed Bollywood Hungama.

The insider adds, “Finally, Rohit brought Reliance and Multiplex Association on the common ground with all parties agreeing to a revenue sharing model of 55% in the first week. This was somewhere in between the first offer of 50% made by national chains and 60% made by Reliance. Rohit even tried to sort out the show sharing issues with Disney. While the studio wasn’t available for the meetings, Rohit sat down on the showcasing front to ensure that Sooryavanshi gets maximum showcasing without compromising much on the Hollywood Film, Eternals. Finally, things fell in place on this busy Diwali day.”

(Also read: SS Rajamouli wishes luck for grand success for the team of Rohit Shetty’s Sooryavanshi!)

Today, the film is being released on approximately 4200 screens in India, and it is likely to be a box office hit. Sooryavanshi is a part of Rohit Shetty’s cop universe and stars Akshay Kumar, Katrina Kaif, Ajay Devgn, and Ranveer Singh.


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