Sooryavanshi: Rohit Shetty to follow a unique marketing strategy for Akshay Kumar starrer, details inside!

The campaign for Sooryavanshi will begin after October 15.

The countdown to the release of Sooryavanshi, the biggest Bollywood blockbuster of 2021, has begun. Akshay Kumar and Katrina Kaif star in the film, which also stars Ajay Devgn and Ranveer Singh. It’s expected to light up the box office when it hits theatres this Diwali, thanks to a strong cast and director Rohit Shetty. Now we have a recent update of the film.

(Also read: Akshay Kumar’s Cinderella shoot rescheduled for Jan 2022; to shoot OMG 2 in Ujjain first!)

“Rohit Shetty is known to devise novel marketing campaigns for his films. For Sooryavanshi, the superstar director has decided to keep a short and tight campaign of just 15 to 18 days, which will be driven by songs. While there is a second trailer ready with the director, he isn’t too keen on unveiling it as it would give away a lot of details about the premise of the film, considering that the first trailer itself was over 3.30 mins long,” a trade source informed Bollywood Hungama.

The source further revealed how he is planning to market Sooryavanshi by saying, “It’s going to be an outdoor campaign as the director will get space on hoardings in the city, in barter of commitments of making an appearance at certain events of the hoarding company. He has taken the decision to go on-ground and occupy the hoarding world to put out the message that Sooryavanshi will release this Diwali only in Cinema halls. The hoardings aside, he will be concentrating on digital marketing with songs, posters and other hygiene stuff on social media.”

The source further added, “While the team was toying with the idea of newspaper marketing, at this point of time, Rohit has been against the idea of using the newspapers as a tool of marketing. Through the 18 day campaign, he will unveil 3 songs, and expects the buzz to touch the roof with them, as all 3 are expected to be chartbusters. He is banking big on ‘Aila Re Aila’, which features the 3 cops, Singham (Ajay Devgn), Simmba (Ranveer Singh) and Sooryavanshi (Akshay Kumar).”

(Also read: Akshay Kumar & Rakul Preet Singh wrap up ‘Production 41’ tentatively titled Cinderella)

The campaign will begin after October 15.

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