YRF’s deal with Amazon Prime Video is of THIS whopping amount for their four big projects!

THESE 4 FILMS WILL BE AVAILABLE ON THE OTT PLATFORM FOUR WEEKS FOLLOWING THEIR THEATRICAL PREMIERES.

Share this now!

Soon after the news of YRF’s tie-up with Amazon Prime Video for ‘Prithviraj’, ‘Shamshera’, ‘Bunty Aur Babli 2’ & ‘Jayeshbhai Jordaar’s acquisition after 4 weeks of theatrical release. Here’s another update about this collaboration, it has been said that Amazon Prime Video has shelled Rs. 250 Crores to acquire these 4 biggies.

(Also read:Bunty Aur Babli duo Siddhant and Sharvari to host a Diwali party for the industry)

A source close to the team informed us, “Had Amazon acquired the rights to stream the films directly the price would obviously be higher. However, since the deal states that the films can be premiered on the OTT platform four weeks after their theatrical release the amount is a fair deal.”

Talking about the tie-up he said, “Like previous deals that Amazon Prime Video has struck with filmmakers and production houses, the revenue is based on a slab bracket that is in turn dependant on the estimated box office performance.”

(Also read:Aryan Khan to be released today only if the release order reaches Arthur Road Jail before 5.30 pm)

Continuing further while explaining the source adds, “In the initial days when streaming was still new to the Indian film market, OTT platforms were shelling out astronomical amounts to acquire projects. But that does not make good business sense in the long run. Now with Covid-19 restrictions making OTT platforms the go to choice for the audience, streaming giants have the upper hand.”


Share this now!

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.