Soon after the news of YRF’s tie-up with Amazon Prime Video for ‘Prithviraj’, ‘Shamshera’, ‘Bunty Aur Babli 2’ & ‘Jayeshbhai Jordaar’s acquisition after 4 weeks of theatrical release. Here’s another update about this collaboration, it has been said that Amazon Prime Video has shelled Rs. 250 Crores to acquire these 4 biggies.
A source close to the team informed us, “Had Amazon acquired the rights to stream the films directly the price would obviously be higher. However, since the deal states that the films can be premiered on the OTT platform four weeks after their theatrical release the amount is a fair deal.”
Talking about the tie-up he said, “Like previous deals that Amazon Prime Video has struck with filmmakers and production houses, the revenue is based on a slab bracket that is in turn dependant on the estimated box office performance.”
Continuing further while explaining the source adds, “In the initial days when streaming was still new to the Indian film market, OTT platforms were shelling out astronomical amounts to acquire projects. But that does not make good business sense in the long run. Now with Covid-19 restrictions making OTT platforms the go to choice for the audience, streaming giants have the upper hand.”