Akshay Kumar starrer Samrat Prithviraj FORCED to have release on Amazon Prime in 4 weeks due to disastrous business at box office

Samrat Prithviraj, starring Akshay Kumar, has proven to be a box office flop of epic proportions, grossing less than Rs. 65 crore in India. It was a huge disappointment, and now we’ve learned that the Yash Raj Films crew has decided to release Samrat Prithviraj on Amazon Prime Video early. The film will now be available on OTT in just four weeks.

“For their entire 2022 slate, YRF has kept an open ended contract with prices locked for 4 weeks and 8 weeks. If a film fails, the production house will opt for a 4 week window and if it continues to do well in theatre, the premiere date will be extended to expand the theatrical revenue. Samrat Prithviraj is now zeroed in to premiere in 4 weeks,” revealed a trade source to Bollywood Hungama.

“These are two of the biggest action spectacles of Bollywood and YRF is sure that they warrant the longest possible run at theatres. Hence, the contract is signed and sealed for a 8 week OTT window,” the source concluded.

These two films’ pricing for an eight-week window are greater than their line-prices up’s for a four-week premiere.

Shamshera, Maharaja, and Vicky Kaushal’s next film with Vijay Krishna Acharya are among the upcoming YRF releases in 2022.

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